uNC Charlotte
College of Computing and Informatics
In my role as the lead Art Director and Designer, I undertook the responsibility of crafting a multimedia digital campaign aimed at promoting the graduate program offered by the University of North Carolina at Charlotte's College of Computing and Informatics. This campaign harmoniously adhered to the established brand identity while also venturing beyond conventional boundaries to break through the digital noise, positioning CCI as a forward-thinking institution that truly comprehends the contemporary balance between work and student life.