Gender Natural | Beauty Brand
Gender Natural is a mass-market beauty brand I designed to break boundaries of gender in the beauty industry. Gender Natural’s minimal design is reflecting the simple and minimal ingredients that are used inside the products. The goal of this brand is to provoke the gender binary. The Gender Natural yellow alludes to the non-gender specific role it plays in our society as it’s not viewed as extremely masculine or feminine. Gender roles are starting to blur and this brand was created to spark the change in the beauty industry.
